Review of leading (mostly) free Web Marketing Certifications.

Web Marketing Certifications

          I spent the last few areas of my working life practicing the fine art of Web Analytics while supporting Digital Marketing efforts of my employers. As a typical analyst I try to think critically, and the most common feedback I get is that I need to think like a marketer , not an analyst (e.g. impressions are great for building a brand, even though they don’t directly result in any meaningful eCommerce activity). Sure, I’ve taken my share of Marketing courses in school and am familiar with all 4 P’s of Marketing , yet I felt that I still needed some concrete proof of my digital marketing acumen to establish a level of trust needed to implement my ideas. Hence I found myself researching top Digital Marketing certifications that hopefully wouldn’t break the bank. After careful consideration I set my eye on the following: Google Analytics (I suspect there is no need to introduce GAIQ ), Google AdWords (Between Paid Search, Display, Video, and Mobile, Google has the bases of most paid channels covered, while also introducing some SEO concepts in the process), HubSpot (HubSpot should be familiar to any Marketing professional, since they pioneered the idea of Inbound Marketing; among other certifications they offer Inbound, and Email Marketing certifications). Finally, the most crowded digital marketing channel is arguably Social Media; as a top player in the Social field, I was hoping that HootSuite certification is one of the most reputable of the bunch. With the only channel missing from this mix being Affiliates Marketing, I embarked on the journey of earning these certifications earlier this month. Okay, I must admit I should have probably sat for these certifications sooner, but better late than never, right?!

Continue reading

Top 15 Excel shortcuts for 2015.

Using Excel keyboard shortcuts - Shift+F2 - Create/edit a cell comment

          To celebrate the end of this year, let’s look at some of the best Excel shortcuts that I have been sharing on Twitter almost every Tuesday in 2015 – #TuesdayShortcuts. Adding them to your Excel repertoire shall increase your productivity. It might be hard to remember these shortcuts, but the more shortcuts you know, the more time you will save. If you use a multiple screen set up, your time savings will even be greater, since you will save a lot of unnecessary hand movement. Still not convinced? What about health benefits? No, using shortcuts will not help you shed those unwanted pounds, but they might spare you the pain (literal pain, not an imaginary one) of this unpleasant thing called tendinitis – inflammation of your wrist’s tendon. And that mental effort of exercising your memory, shall probably help you stay mentally fit as you grow older and want to keep up with the newest features of Excel v50… You are welcome!

Continue reading

Summarizing Excel PivotTables with GETPIVOTDATA Function.

Using Excel's GETPIVOTDATA Function

          Have you ever tried to select a cell within Excel’s PivotTable to create a regular link, only to realize that such formula cannot be easily copied over? You might be generating GetPivotData function without realizing it. As this Microsoft’s help page tells us: GETPIVOTDATA function “returns data stored in a PivotTable report. You can use GETPIVOTDATA to retrieve summary data from a PivotTable report, provided the summary data is visible in the report.” Main takeaways are the following: 1) GETPIVOTDATA is a summary function, and 2) it only works with visible PivotTable data. It’s syntax includes: Data_field – required field referencing data field of interest; Pivot_table – reference to any cell or range of cells withing a PivotTable report; and optional Field/Item combination, with text values enclosed in quotations. While, GetPivotData feature is activated by default, you can easily turn it off by selecting the Options menu on the ANALYZE Ribbon, and checking off “Generate GetPivotData” selection:

Continue reading

TIME conversions in Microsoft Excel.

Performing TIME calculations in Microsoft Excel

          We’ve covered a lot of ground with posts on date calculations in Excel: using the DATEDIF function, calculations without the DATEDIF function , and in the most recent post – business day calculations with the NETWORKDAYS funtion. Now it’s turn to perform some TIME conversions and calculations in Excel. We will use TIME, TIMEVALUE, NOW, HOUR, MINUTE, SECOND, TEXT, and MOD functions to perform various time operations…

          NOW function displays the current date and time. Depending on your cell formatting, it might be date only, or if your cell format is General, it could even be serial number equivalent of your current date and time. While this function has no arguments, its syntax still calls for a set of parenthesis: =NOW(). We already know that Excel uses the whole value of 1, in reference to the “beginning of time”, as far as Microsoft is concerned – January 1, 1900. Similarly, today’s date has the value of 42,124 The decimal point value references the fractional time portion of any date. As an example, 0.5 denotes NOON, while 0.75 refers to 6 PM. [0.75*24 = 18] Similarly, one minute, is 1/60th of an hour or 1/1440th of a day, calculating to be 0.069(4). Keep in mind that, whenever date/time value starts with a 0, the date portion has no value, and we are working with the time value only.

Continue reading