Highlights of Gary Cokins Business Analytics seminar
Last month I attened Business Analytics seminar by “an internationally recognized expert, speaker, and author in performance improvement systems and cost management” : Gary Cokins.
My slideshare presentation in the bottom of this post summarizes Gary’s informative and thought-provoiking presentation. In fact, some statements in this post were provoked by this seminar. Gary started by quoting Jeanne X. Harris :“40% of important decisions are not based on facts but rather on intuition, experience, and anecdotal evidence.” Arguably, we could improve the world by basing our decisions on facts, and making better decisions in the process. In addition, better decisions result in better actions, saving us time, effort, money, and other resources. The “actions” part is really important in terms of differentiating Business Analytics from Business Intelligence.