Using Excel IFS and SWITCH functions.


Using Excel IFS and SWITCH Functions

          Making Rent vs. Buy decisions always seemed like a no-brainer to me. If you hold on to your purchase long enough, you will be saving money: be it a car or a computer software. Case in point: it costs only $ 109.99 to purchase a license for Excel 2016 vs $69.99/year to lease Office 365 Personal, which includes Excel, as well as other Office products. Assuming you only need to use one product that truly matters, and you will use it for more than 19 months, buying is cheaper than renting. The longer you use the product without upgrading, the more money you save. This held true until February of this year, when Microsoft introduced 6 new functions available exclusively to Office 365 subscribers: TEXTJOIN, CONCAT, IFS, SWITCH, MAXIFS and MINIFS. This addition alone, coupled with introduction of Funnel charts might steer more users towards the subscription model. In this post we will review the IFS and SWITCH functions. Let’s say goodbye to nested if functions , we have already discussed on this blog.
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Review of leading (mostly) free Web Marketing Certifications.


Web Marketing Certifications

          I spent the last few areas of my working life practicing the fine art of Web Analytics while supporting Digital Marketing efforts of my employers. As a typical analyst I try to think critically, and the most common feedback I get is that I need to think like a marketer , not an analyst (e.g. impressions are great for building a brand, even though they don’t directly result in any meaningful eCommerce activity). Sure, I’ve taken my share of Marketing courses in school and am familiar with all 4 P’s of Marketing , yet I felt that I still needed some concrete proof of my digital marketing acumen to establish a level of trust needed to implement my ideas. Hence I found myself researching top Digital Marketing certifications that hopefully wouldn’t break the bank. After careful consideration I set my eye on the following: Google Analytics (I suspect there is no need to introduce GAIQ ), Google AdWords (Between Paid Search, Display, Video, and Mobile, Google has the bases of most paid channels covered, while also introducing some SEO concepts in the process), HubSpot (HubSpot should be familiar to any Marketing professional, since they pioneered the idea of Inbound Marketing; among other certifications they offer Inbound, and Email Marketing certifications). Finally, the most crowded digital marketing channel is arguably Social Media; as a top player in the Social field, I was hoping that HootSuite certification is one of the most reputable of the bunch. With the only channel missing from this mix being Affiliates Marketing, I embarked on the journey of earning these certifications earlier this month. Okay, I must admit I should have probably sat for these certifications sooner, but better late than never, right?!

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Top 15 Excel shortcuts for 2015.


Using Excel keyboard shortcuts - Shift+F2 - Create/edit a cell comment

          To celebrate the end of this year, let’s look at some of the best Excel shortcuts that I have been sharing on Twitter almost every Tuesday in 2015 – #TuesdayShortcuts. Adding them to your Excel repertoire shall increase your productivity. It might be hard to remember these shortcuts, but the more shortcuts you know, the more time you will save. If you use a multiple screen set up, your time savings will even be greater, since you will save a lot of unnecessary hand movement. Still not convinced? What about health benefits? No, using shortcuts will not help you shed those unwanted pounds, but they might spare you the pain (literal pain, not an imaginary one) of this unpleasant thing called tendinitis – inflammation of your wrist’s tendon. And that mental effort of exercising your memory, shall probably help you stay mentally fit as you grow older and want to keep up with the newest features of Excel v50… You are welcome!

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Summarizing Excel PivotTables with GETPIVOTDATA Function.


Using Excel's GETPIVOTDATA Function

          Have you ever tried to select a cell within Excel’s PivotTable to create a regular link, only to realize that such formula cannot be easily copied over? You might be generating GetPivotData function without realizing it. As this Microsoft’s help page tells us: GETPIVOTDATA function “returns data stored in a PivotTable report. You can use GETPIVOTDATA to retrieve summary data from a PivotTable report, provided the summary data is visible in the report.” Main takeaways are the following: 1) GETPIVOTDATA is a summary function, and 2) it only works with visible PivotTable data. It’s syntax includes: Data_field – required field referencing data field of interest; Pivot_table – reference to any cell or range of cells withing a PivotTable report; and optional Field/Item combination, with text values enclosed in quotations. While, GetPivotData feature is activated by default, you can easily turn it off by selecting the Options menu on the ANALYZE Ribbon, and checking off “Generate GetPivotData” selection:

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