Getting started with Microsoft Power BI using Google Merchandise store data.
While I’m as loyal to Excel as the next analyst, when it comes to data visualization and interactive dashboards, Tableau is my tool of choice. If I need to analyze large data sets, I prefer to get cozy with the data by writing SQL queries in whichever database environment such data might be stored. In the meantime, the world does not stand still, and Microsoft has been making substantial progress with a product offering they called Power BI . In fact, this tool offers data preparation, data discovery, dashboarding and custom visualization features starting with a free version for up to 1 GB of stored files and a modest $10 monthly plan for the beefed up PRO version. It’s definitely long overdue, but I finally got around to playing with both: Power BI desktop and cloud-based versions, all while using publicly available data from nonetheless, but Google’s merchandise store. , available through their demo Google Analytics account. Which other etailer can boast growing their Cyber Monday sales by 274% to $54K, while keeping their marketing advertising budget under $ 100?